In a world where environment concerns and trends to healthier ways of life are one of today’s key preoccupations within populations, organic products are becoming a fast-growing trend in the market. By the ten past years, the turnover of organic products has quadrupled, reaching about 4 billion Euros in 2011. According to a survey about the organic product market in France by Agence Bio, 40% of French people consume at least one organic product at least once a month and 20% of them at least once a week.
Facing health problems such as obesity, diabetes and cardiovascular diseases, junk food is the evil that health professionals try to do their best to fight against. What is a concern for them is a concern for people in general – in economical term, for consumers; but also for producers. Junk food is becoming a societal and economical concern. Producers have to find solutions in order to go over those increasing health problems within populations.
Stevia – The solution to move towards healthier ways of consumption!
Stevia seems to be one of those solutions. Cargill is one of the most important companies providing and selling Stevia. Starting its business in France in 1969, this American-born company aims to lead food and beverage industrials and manufacturers them to launch new products innovation, “increasing supply chain efficiency, optimizing product formulation and managing commodity price risk” (Source: Cargill website). The brand covers not only the bakery, confectionary, convenience food and meat market, passing through the Infant & Baby food, the fruit, the snacks and cereals markets, but also the dairy and beverage markets. The company aims to deliver safe products and meet the needs of consumers keen to develop healthier ways of life.
Cargill proposes a full range of products depending on the market and the kind of product of a specific market. In the beverage industry, the company offers a full range of zero-calorie sweeteners and texturizers with a positive effective on health and improving customer’s quality of life, in response to consumer’s health concerns – for instance cholesterol. Its most famous product is Stevia launched last September, 6 in France, and is at the center of industrials preoccupations: a zero-calorie sweetener, 100% natural and 300 times more sugary than sugar. According to Gerard Bubart from Leroux, Stevia will represent 20% to 25% of the sweetener market by 2015. Coca-Cola Company has recently launched theFanta Still including Stevia, this 100% natural product.
On the way to a win-win situation ?!
The product is about to revolutionize the industry in so far as it can reduce people health risks towards junk food, high contents of sugar and fat ingredients. Industrials tackle the product as it is a solution to move to better quality of lifes for customers, fewer concerns for health professionals, associated to a boom of consumption, sales and profits for producers.
A goal fitting all stakeholders’ interests!
By Sparkling Kiwi!
Sources:
www.rsenews.com
www.journaldunet.com
www.cargillfoods.com
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