07/12/2013

Moment of folly: Sodastream

What is it? Sodastream is a machine’s brand which allows to create itself his sparking drinks, with tap water and the add of a concentrate.

Where it comes from? Sodastream is distributed by OPM France since 2008.

This concept is quite successful, as the home-made is trendy such as machines to make yourself your own bread. 6.5 million of machines has been already sold worldwide.

What can be really interesting in this concept is a possible co-branding with Orangina or Fanta. In association with Sodastream, they could sell contentrates of orange or others tastes and the consumer will be able to reproduce the product at home for cocktails and so on. Orangina and Fanta could develop special concentrate bottles like Nespresso developed his own capsules.

Nevertheless, it is not so much likely because Sodastream already sells his own concentrates with a lot of different flavors including orange one.

Furthermore, Sodastream and machines to create his own sparkling drinks in general are a threat for mass retail drinks. According to some rumors, Pepsi Group tried to buy Sodastream for 2 million dollars. But it is to develop this business with his already existing brands or to kill the concept?

So a threat or a partner? Wait and see….



For more information: Site de Sodastream  

By Smiling Banana!

Sources: Les Echos 



Aucun commentaire:

Enregistrer un commentaire