07/12/2013

Brand resonance Pyramid


Thanks to the analysis of Fanta and Orangina (POS & POD, positioning…) and a survey, we can now build the brand’s resonance pyramid.
The brand resonance pyramid illustrates the four steps that a brand has to follow in order to get a strong brand equity.




By the Funny Sodas Team!

Sources:
Survey conducted among 103 people.

To download the results, please click on the following link: https://www.dropbox.com/sh/katq0yq73dviq5d/ET9_lqqS-E

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