Brand resonance Pyramid
Thanks to the analysis of Fanta and Orangina (POS & POD, positioning…)
and a survey, we can now build the brand’s resonance pyramid.
The brand resonance pyramid illustrates the four steps that a brand has to follow in order to get a strong
brand equity.
By the Funny Sodas Team!
Sources:
Survey conducted among 103 people.
Questionnaire Link: https://docs.google.com/forms/d/1j3uERgAFWB93Gvqv7gcbVSQFFYqXDQpMju1WObJcMzM/viewform
To download the results, please click on the following link: https://www.dropbox.com/sh/katq0yq73dviq5d/ET9_lqqS-E
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