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| Villemot's advertisement |
Léon Béton : the brand creator.
In 1935 Leon Béton, an Algerian owner of an
orange grove, visited his brother in Marseille and decided to go on a trade fair. He was attracted by a strange bottle of a special drink: Naranjina.
Naranjina was a drink invented by the Spanish Dr Trigo. The concept was to mix the solution of the bottle with water and sugar and add to it essential oils, contained in the cork of the bottle.
Convinced by this concept Léon Béton bought it to the Spanish professor and created the trademark Orangina.
Naranjina was a drink invented by the Spanish Dr Trigo. The concept was to mix the solution of the bottle with water and sugar and add to it essential oils, contained in the cork of the bottle.
Convinced by this concept Léon Béton bought it to the Spanish professor and created the trademark Orangina.
In 1947, Jean
Claude Béton ( Léon Béton’s son ) launched Orangina in France and found success
thanks to Bernard Villemot’s first advertisement.
Other key dates:
- 1983: Launching of the brand in the United States under the name of "Orelia".
- 1984: Orangina is bought by Pernod Ricard - international launching.
- 1995: Launching of Orangina in on 11 new markets !
- 2000: Orangina and Pampril merger : The Orangina-Pampryl Group is born.
- 2001: Orangina is sold to Cadburry Schweppes.
- 2006: Orangina-Pampryl Group and Schweppes France merger : The Orangina-Schweppes Group is born.
- 2009: Suntory Group buys the Orangina-Schweppes Group.
Why so much success?
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| source: www.orangina.eu |
The bulby bottle: Orangina’s icon!
Few times after, Léon changed the shape of the
bottle. Well, this product is about Orange, so why do not give to the bottle an
orange shape? That’s what happened: orange and texture shape for the bottle and
it hasn’t changed since 1953!
The taste:
Actually, everything is based on the orange
fruit in this brand: the packaging, the name, the logo (a peeled orange) and…
the taste of course.
Orangina insists on the fact that their drink is natural, with “an authentic taste of oranges with real fruit pulp and natural orange zest.” The fact that we need to shake the bottle before drinking had been considered for a long time as a default. But Orangina transformed it as strength, using it in its advertisement.
Orangina insists on the fact that their drink is natural, with “an authentic taste of oranges with real fruit pulp and natural orange zest.” The fact that we need to shake the bottle before drinking had been considered for a long time as a default. But Orangina transformed it as strength, using it in its advertisement.
Today, Orangina is a well known soft drink brand
which has been part of the Orangina- Schweppes Group in France since 2006 and
this group was bought by the Japanese Suntory Group in 2009. Orangina’s products are distributed in the
mass market, in restaurants and independent retailers in 60 countries with a
strong presence in Europe.
Product Presentation:
All over the years, Orangina has expended its range of products. It began first with the launching of Orangina Light in 1988, then Orangina Plus in 1991, 4 new tastes in 2009 and 2 in 2010 !
Today, more than 12 different tastes exist and it is still the same bottle!
By Crazy Lemon
http://www.histoire-entreprises.fr/he-le-magazine/orangina-la-petite-boisson-secouee/
http://www.orangina.eu
http://www.orangina.fr
Product Presentation:
All over the years, Orangina has expended its range of products. It began first with the launching of Orangina Light in 1988, then Orangina Plus in 1991, 4 new tastes in 2009 and 2 in 2010 !
Today, more than 12 different tastes exist and it is still the same bottle!
By Crazy Lemon
http://www.histoire-entreprises.fr/he-le-magazine/orangina-la-petite-boisson-secouee/
http://www.orangina.eu
http://www.orangina.fr
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