Funny Sodas

30/11/2013

The Anatomy of Brand positioning



By Jumping Lychee
Sources:
http://www.oranginaschweppes.com/brand-en-orangina.html
http://www.oranginaschweppes.fr/index.html#brand-orangina.html
http://en.wikipedia.org/wiki/Fanta
http://en.wikipedia.org/wiki/Orangina


Publié par Funny sodas à 03:54
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Who are we?

Funny sodas
We are 5 business students: "Crazy Lemon, Sparkling Kiwi, Bloody Orange, Smiling Banana and Jumping Lychee" We are passionate about marketing and funny brands!
Afficher mon profil complet

The Soft Drink market

  • A brief introduction
  • Overview of the Soft Drink Market
  • The fundamentals of the Soft Drink market
  • An oligopolistic market!
  • The PESTEL analysis

Orangina vs Fanta: which one will you succomb to?

  • Orangina: What a crazy history!
  • More Fanta less serious
  • Market Share
  • Most Famous Advertising

Orangina and Fanta: the marketing strategy

  • Marketing Mix - Place & Promotion
  • Marketing Mix - Product & Price
  • SWOT Analysis
  • Media Communication
  • Non-Media Communication
  • Brand Attributes: logos
  • Brand Attributes: Bottle/Packaging
  • Trendy bottles
  • Brand Attributes: slogan
  • Brand extension

CBBE Model

  • Orangina VS Fanta: Brand Identity
  • Brand identity evolution
  • The mantras of Fanta and Orangina
  • Perceptual Mapping

What's going on in the soft drink market?

  • What's in it?
  • Heading towards a green revolution of the market?
  • Neuromarketing
  • Moment of folly: Sodastream
  • Softs and Poker
  • Overdose of sugar in the FOT FOD

The end...

  • The brand Resonance Pyramid

Blog archives

  • ▼  2013 (33)
    • ►  10/06 - 10/13 (1)
    • ►  11/03 - 11/10 (5)
    • ►  11/10 - 11/17 (2)
    • ►  11/17 - 11/24 (3)
    • ▼  11/24 - 12/01 (17)
      • Media Communication
      • Non-media Communication
      • Marketing Mix - Product & Price
      • Marketing Mix - Place & Promotion
      • Brand Attributes: Logos Orangina Logo <!--[...
      • Brand Attributes: Bottle/Packaging Orangina  ...
      • Brand Attributes: Slogan Stay alive, drink Ora...
      • Orangina VS Fanta: POP/POD
      • Softs and Poker
      • Neuromarketing
      • The mantras of Fanta and Orangina
      • Sugar overdose in the FOT FOD
      • Heading towards a green revolution in the food and...
      • Trendy bottles
      • What's in it?
      • Brand extensions
      • The Anatomy of Brand positioning
    • ►  12/01 - 12/08 (4)
    • ►  12/08 - 12/15 (1)

Research here!
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