Brand Attributes: Slogan
Stay alive, drink Orangina
According to the new television and print advertising,
drinking Orangina increase the chance to get a long and safe life! This catch
phrase is illustrated by animals, which are drinking orangina and are getting
stronger.
More Fanta, less serious
This catch phrase aims to show the product’s irresistible taste and the brand’s less
serious attitude. Animated characters are used to bring more play and a less
serious attitude to life.
By Bloody Orange
Sources
http://theinspirationroom.com/daily/2011/fanta-less-serious-globally/
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